‘Welcome home, Tullamore Dew!
Published: 30th March 2012
€35 million investment in distillery in Tullamore
It is currently the second largest Irish whiskey brand in the world, selling more than 8.5m bottles annually. Work on the new distillery, which will utilise the latest in green technology is scheduled to begin later this year, subject to planning permission, and will support in the region of 100 construction jobs during the two-year building phase. When combined with the new Tullamore Dew Visitor Centre, scheduled to open in summer 2012, the total number employed by the firm in the town will rise to around 25.
Cathaoirleach of Offaly County Council, Cllr. Danny Owens said today ‘this development will be an extremely significant project for Tullamore, and will have considerable benefits for business and employment in the town and County, both in direct job creation and ancillary services whilst raising the brand of ‘Tullamore’ globally through international marketing campaigns. The projected increased tourist numbers both for the visitor centre in Tullamore town centre and the Whiskey visitor experience on site in Clonminch would be hugely significant and push the estimated annual visitor figures well over 40,000’.
Cathaoirleach of Tullamore Town Council, Cllr. Sinead Dooley who ‘welcomed the announcement of new jobs to Tullamore both in the construction phase and also the long term employment opportunities that will arise from the distillery and visitor centre. Cllr. Dooley also noted the tourism opportunities that would exist for hotel and service providers in the town and county’.
The €35 million investment will meet the long-term production demands for Tullamore Dew, the world’s second largest Irish whiskey brand, which is currently growing by over 15% annually and is central to the growth plans of William Grant & Sons which bought the brand in July 2010. Manager of Offaly County Council Pat Gallagher was delighted with today’s announcement and noted that ‘“we are extremely pleased and proud to welcome Tullamore Dew back home in this manner. William Grant & Sons has invested significantly in the brand over the past 18 months with the refurbishment of the Tullamore Dew Visitor Centre, and now with the plans to construct the distillery have shown the ultimate commitment to the town and county of Offaly’.
Tullamore Dew is currently one of the fastest growing Irish whiskey brands, almost doubling worldwide sales to almost 700,000 cases since 2005. It is the largest selling Irish whiskey in many markets in Northern and Central Europe while in several countries, including Denmark, Czech Republic and Latvia it is the largest selling whisk(e)y of any type. The plan for a new distillery has been prompted by the brand’s rapid growth, driven largely by increased consumer demand for Irish whiskey in the USA and emerging Irish whiskey markets such as Germany, Sweden and Eastern Europe where the brand already occupies a leadership position and is outperforming its competitors.
The Tullamore distillery closed in 1954 and the brand went through a number of ownerships as the entire Irish whiskey industry rationalised in subsequent years. It became part of the William Grant & Sons family in 2010 and is about to come home to Tullamore for the first time in almost 60 years. As the second largest Irish whiskey brand globally it is enjoying significant growth throughout the world and playing its part in celebrating and renewing this key aspect of Irish heritage. No doubt the community of Tullamore will welcome the distillery with open arms.