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IBEC LAUNCHES MAJOR NEW "REBOOT AND REIMAGINE" CAMPAIGN

Published: 12th May 2020

Ibec, the group that represents Irish business, today launched a major new campaign that provides a framework for a sustainable future for Ireland in the wake of the COVID-19 pandemic. This includes addressing the major structural challenges from both the present and past.

At the launch of the ‘Reboot & Reimagine’ campaign, Ibec CEO Danny McCoy said:

"The COVID-19 pandemic is a truly seminal moment in our lives, posing enormous challenges to the way humanity has organised itself over recent decades. As a society, the response in Ireland has been exemplary.
We are, however, only in the first phase of the crisis. While economic dislocation has been sudden, its full impact has not yet been felt and is likely to last for years. Disruption and change are unavoidable.
Even before this crisis, Ireland was facing systemic economic and societal issues such as Brexit, climate change and the housing crisis. But history teaches us that in times of adversity there is also opportunity. In our new campaign, Reboot & Reimagine, Ibec sets out a vision and a roadmap for
recovery.
Through our campaign, we want to positively influence and shape the
public policy response to the greatest challenge of our lifetimes."

To Reboot & Reimagine for a better Ireland, there are six thematic areas to prioritise and which provide a framework for Ibec’s key recommendations:

• Engagement and crisis management
• Fiscal policy and stimulus measures
• Get people back to work
• Use the National Development Plan (NDP) review to stimulate investment
• Seize international opportunities and address Brexit challenges
• Reimagine a better Ireland   

To download pdf of the full campaign document highlight and right click on the link: https://bit.ly/2Wm2QUm

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