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Launch of MidlandsIreland.ie Regional Food Producers Directory 2016

Published: 26th September 2016

The MidlandsIreland.ie Regional Food Producers Directory 2016 was officially launched by Minister Michael Creed at the national ploughing championships in Tullamore on Wednesday, September 21st.

The Action Plan for Jobs (APJ) Midland Region specifically identifies the Food Sector as a key sector for driving targeted growth tailored to the specific strengths of the Midland Region.

The MidlandsIreland.ie Regional Food Producers Directory 2016, showcases the outputs of a CEDRA Agri Food Tourism Initiative. This project enabled food producers in the Midland Region to develop a strong marketing portfolio for their products; with 100 regional producers participating in the project.

It is an exciting time for food in Ireland, and the Midland Region is well represented, with many producers within the region receiving awards for great food and taste from Blas na hÉireann, the Irish Food Writers’ Guild and Euro-Toques Ireland – the Irish branch of the European Community of Chefs & Cooks.

The directory profiles producers across diverse categories which include Bakery; Beverages; Confectionery; Catering / Cookery Schools / Training; Dairy; Meats; Organic; Prepared Foods; Preserves and Produce.

Minister Creed was impressed with the quality and variety of produce from the Midland Region and noted how the profiles developed for the Directory align very well with Failte Ireland, Irelands Ancient East marketing initiative, encouraging the culturally curious visitors, who want the story behind authentic regional food and beverages. Caring for the environment and adopting sustainably friendly production methods figure prominently in the stories of the Regional Producers.

Failte Irelands recent Food Connect Conference highlighted the latest international results on the role of local food in the tourism offering: The tourism and hospitality industry in Ireland employs 205,000 and generates an estimated €5.7 billion annually, with approximately 35 % of the spend, or close to €2 billion, on food and drink. The World Food Travel Association 2016 Food Travel Monitor, revealed the top food experiences for holidaymakers in Ireland include:

o Visiting a local producer or processor
o Visiting a whiskey distillery or micro-brewery.
o Attending a food festival or food related event.
o Following a food trail.

MidlandsIreland.ie through collaborative actions working with the Local Authorities, the LEOs, Bord Bia, Enterprise Ireland and Failte Ireland are seeking to support and mentor the development of the food & drink industry in the Midland Region, to create and sustain employment opportunities in the region and are currently working to develop a virtual food trail utilising the data of the directory.

Minister Creed commended the production of the Directory, which is a result of an inter agency collaboration between the Local Authorities of the Midland Region, Laois, Longford, Offaly, Westmeath; the Local Enterprise Offices of Laois, Longford, Offaly and Westmeath; Bord Bia, Enterprise Ireland and Fáilte Ireland.

You can  request a hard copy of the Directory by email: info@midlandsireland.ie

application/pdfMidlandsIrelandRegProducersDir2016.pdf (6.22 MB)
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