Home » News » The Shannon Tourism Masterplan was launched today by Minister O'Brien T.D and Minister Martin T.D.

The Shannon Tourism Masterplan was launched today by Minister O'Brien T.D and Minister Martin T.D.

Published: 2nd March 2021

The Shannon Tourism Masterplan 2020-2030 sets out a bold and integrated framework for sustainable tourism development along the Shannon and Shannon Erne Waterway repositioning the region as a key tourism destination within Ireland’s Hidden Heartlands, with world class visitor experiences based on the region’s natural and cultural assets.

The masterplan presents a co-ordinated strategy and development framework of scale to guide sustainable development of the Shannon as a compelling tourism destination within Ireland’s Hidden Heartlands. It will serve as a roadmap for future tourism investment and resources, all of which should be directly aligned to the core proposition and experience development themes for the Shannon. It will also act as a reference document for each of the Local Authorities along the Shannon and will inform the review of County Development Plans and Tourism Strategies.

This masterplan is designed to achieve better regional spread of tourism and visitor activity, that will allow coordinated development and maximise beneficial outcomes derived from both public and private investment. This will have the combined effect of harnessing the economic and social potential of the Shannon’s natural and cultural assets in an environmentally sustainable way.

To view or download the Masterplan, click here:



Charleville Road, Tullamore, Offaly, Ireland
   Phone: 057 9346874  |  E-mail: info@midlandsireland.ie
Copyright © 2022 MidlandsIreland.ie