Vote for the Lakelands in the Today FM Big Holiday Promotion
Published: 20th May 2013
Fáilte Ireland have started a new awareness campaign with Today FM called The Big Holiday 2 promotion
How it Works
The way this initiative works is that a number of holiday destinations/regions in Ireland are assigned to one programme/show on Today FM. There is a call on each programme for the public to vote for their destination of choice. Once a destination wins the public vote the radio programme will broadcast from that destination in the third week in June. The benefit of this initiative is that it will give increased awareness of your Destination nationwide.
How Lakelands can WIN
The Lakelands Region/Destination has been assigned to the very popular Ray D’Arcy Show with 243,000 listeners. However we are in “competition” with 2 very popular holiday destinations – Cork City and Wexford
Voting for the Big Holiday 2 Campaign is open and will remain open until 30th May.
What to do
Could you please ask the following to vote for the Lakelands Destination
• All your staff
• Encourage your customers
• Facebook fans
• Twitter Followers
How to Vote
Voting is done online through the following link http://www.todayfm.com/Shows/discoverirelandvote2/ray.aspx