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The Midlands Emerges as the ‘Home of Events’ with Over 1 Million Visitors Expected in the Next Two Months

Ireland’s Midlands is set to become the ultimate destination for entertainment, culture, and agriculture events, as it prepares to welcome an unprecedented number of visitors over the next two months. With a series of highly anticipated gatherings, including the renowned Fleadh Cheoil na hÉireann 2023, the Midlands solidifies its position as the ‘Home of Events’.

Fleadh Cheoil na hÉireann

Fleadh Cheoil na hÉireann, the world’s largest celebration of Irish music, song, and dance, will make a triumphant return to Mullingar, captivating audiences from the 6th to the 14th of August 2023. With an estimated half a million visitors anticipated throughout the week, the town is buzzing with excitement in preparation for this extraordinary event. Fleadh Cheoil na hÉireann promises an immersive experience, showcasing the rich cultural heritage and talent of Ireland.

The Tullamore Show

In addition to Fleadh Cheoil na hÉireann, the Midlands region will also host a series of other spectacular events that are expected to draw substantial crowds. The Tullamore Show & FBD National Livestock Show, renowned as Ireland’s premier livestock show, will gather breeders of exceptional cattle and sheep from all corners of the country. This much-anticipated event, scheduled to take place shortly after Fleadh Cheoil na hÉireann, will enthral an estimated 60,000 visitors, offering an eclectic mix of surprises and traditional delights.

Electric Picnic

The iconic Electric Picnic, nestled in the picturesque Stradbally Hall, Co. Laois, is set to welcome approximately 70,000 music lovers. With an impressive line-up of artists and an unparalleled atmosphere, the festival has become a staple of the region’s vibrant music scene.

National Ploughing Championships

The Ploughing Championships, Europe’s largest outdoor event, kicks off in Ratheniska, Co Laois, from September 19th to 21st. Drawing in a staggering 300,000 visitors, this event is an unmissable opportunity for agricultural enthusiasts and families alike to experience the best of Irish farming, innovation, and rural life.

Festivals with something for everyone

The Midlands region will also play host to a number of smaller events, such as the Forest Fest in Emo, the Durrow Scarecrow Festival, the Cruthú Arts Festival in Longford which is celebrating its 10 year anniversary, and the Birr Vintage Week and Arts Festival which celebrates its 55 year anniversary this year.

The Midlands region is emerging as the unequivocal ‘Home of Events’, welcoming visitors from across the island of Ireland. With its strategic central location, we anticipate a projected influx of over 1 million visitors to the region in the coming two months. The accessibility of the region has helped to firmly establish the Midlands as the go-to destination for events.

From the hugely popular Fleadh Cheoil na hÉireann to the prestigious Tullamore Show, and the highly acclaimed Electric Picnic, the Midlands offers an unparalleled experience that celebrates our profound cultural heritage, thriving music scene, and exceptional hospitality.

Through these major regional events, a wide range of employment opportunities arise and act as a catalyst for business growth. Both local residents and businesses have consistently shown that they can rise to the scale of these events, and both have played a key role in the successful and smooth running of these events since their inception. The synergy between these events and the local community creates a positive cycle of support, contributing to the sustainable development of the Midlands’ economy.


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